Ahmedabad, July 01, 2017: In line with its vision of transforming the way India buys & sells, Amazon is continuously working towards enabling sellers in Gujarat to leverage the growth of digital economy and expand their business globally through its Global Selling Program. Amazon’s Global Selling Program enables easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers - to sell their products to millions of active consumers across ethnicities across international marketplaces.
Amazon unveiled its Global Selling program in India in May 2015 in an attempt to provide transformative opportunities for Indian sellers and help them grow & scale internationally. Currently, over 23,000 Indian manufacturers, sellers and exporters are using this platform to sell their offerings across ten international marketplaces. Under the program, Amazon provides the most comprehensive suite of services to sellers of all sizes to enable them to sell across the globe. These services have been created to meet their specific requirements at every stage of their business lifecycle.
Gujarat is an important market for Amazon and the brand has been witnessing phenomenal growth in the number of sellers from Gujarat on its global selling platform. The ecommerce giant currently has over 1000 sellers from Gujarat selling their products globally and has witnessed over 500% increase in global seller base from Gujarat. Especially in apparel and home linen two of the most popular global selling categories, global sellers from Gujarat have seen close to 400% and over 900% growth in selection respectively. The e-commerce giant also recently conducted special workshops for SMBs in Ahmedabad and Surat on its Global Selling Program to help more sellers understand the nuances of the program and the immense potential that it offers for them to take their products across global marketplaces.
Talking about the Global Selling Program, Mr. Abhijit Kamra, Head - Global Selling, Amazon India, who was also a part of roundtable discussion at Textile India 2017, said “As part of our efforts to support the growth of Indian sellers in the emerging digital economy, we launched our Global Selling Program in India in 2015. This program helps Indian businesses take their ‘Made in India’ products to millions of active customers across the globe through 10 global Amazon marketplaces. We launched with a few hundred sellers in May 2015 and have over 23,000 sellers today from India selling over 65 million products. We see immense potential in Gujarat and look forward to enabling thousands of SMBs across the state to expand their business through our Global Selling Program.”
To smoothen the selling experience for SMBs, Amazon offers fulfilment services under the program that allows them to focus on the product and pricing, offers imaging and cataloguing support to sellers by getting their photo shoots done as per Amazon standards at nominal costs, provides access to third parties that can provide tax guidance services and other export related modalities by connecting them to concerned advisory agencies. Amazon also has supporting content on its website on different international tax and custom processes to help sellers understand the processes clearly.
Furthermore, through its various spike sale events, Amazon provides a lucrative platform for Indian sellers to engage with global audiences. Whether it’s Prime Day, Black Friday, and Cyber Monday or a specifically curated Diwali Bazaar, Amazon enables thousands of sellers to delight global customers with wide selection, low prices and a reliable and trustworthy shopping experience.
To enable sellers familiarize themselves with the tastes & preferences of the local country and to launch relevant selection, Amazon’s global teams also help sellers understand the demand patterns in various countries. The team also gives guidance on how sellers can improve discoverability of their products on each marketplace. Some of this includes guidance on the type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.