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Explore Amazon Global Selling

Sell globally with Amazon

by Rachit Jain on 17/08/2016

As you might know, Amazon has its online marketplaces in eleven countries serving millions of buyers and sellers across the world. This presents a great opportunity for you to increase your sales beyond the domestic market and reach out to international customers. Read more

A business expands from Sanganer to San Francisco
Watch how Hemant Khatri takes his business from a small town called Sanganer to the world.

"Earlier, my business only involved supplying fabric products across India. But with Amazon, I now export to the US as well. In fact, my inventory alone accounts for over 30,000 items in the US Fulfilment Centres. My business is doing extremely well, thanks to Amazon Global Selling."

Hemant Khatri, Owner, Kavita Prints

Have a global story to share? Click Here

Amazon Global Selling

Amazon Global Selling is a program that enables you to list and sell your products across the world on Amazon global marketplaces.

Amazon Global Selling is easy. You need to first decide and register in the marketplace you want to sell in. You then list the products that you want to sell. Customer sees your product and makes a purchase. You will receive a notification to ship the product. You deliver the product to the customer and confirm shipment or let Amazon fulfill the order for you through FBA or Easy ship. Amazon will deposit the funds into your bank account after deducting our fees in INR.

Currently, the Amazon Global Selling program helps you start selling to 10 International marketplaces including North America (US, Canada, Mexico), Europe (UK, France, Italy, Germany, Spain) and Japan.

For the list of product categories for US - Click Here

For the list of product categories for EU - Click Here

Categories Requiring Approval
•    Watches
•    Clothing & Accessories
•    Shoes & Bags
•    Jewelry
•    Drugstore
•    Beauty
•    Food & Beverage
•    Pet Supplies

Restricted Products
•    Additional Information and Resources for Sellers on our Restricted Products Policy
•    Amazon Device Accessories
•    Animals & Animal Products
•    Automotive and Powersports
•    Quasi Drugs & Cosmetics
•    Dietary Supplements
•    Drugs
•    Fire and other safety products
•    Hoverboards
•    Laser Pointers and Related Products
•    Offensive products
•    Other products
•    Plants, Plant Products, and Seeds
•    Stolen Property & Lock Picking Devices
•    Tobacco & Tobacco-Related Products
•    Adult Products
•    Weapons and Imitation Weapons
•    Offensive Products
•    Streaming Media Players and Devices that do not support Prime Video and Prime Music
•    Amazon Device Products
•    Amazon Devices and repair/maintenance parts and tools
•    Electrical Appliances and Electronic Devices
•    Guidelines for Selling Medical Devices (for Marketplace Merchants

You can simply click on the below links and follow the easy steps to open a global Amazon seller account in US and EU -

To sell your products on - Click Here

To sell your products on - Click Here

To sell your products on - Click Here

Please note - To register to sell in US, Europe and Japan on Amazon (professional selling plan), a subscription fees of $39.99 (US), EUR25 (EU) and JPY4,900 is charged. For the same, you will be required to provide a valid credit card. For more details on pricing, click here.

Yes, you can sell in any Amazon marketplace worldwide you wish to sell in. You do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.

If you are already selling in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.

Professional Sellers can switch to an Individual selling plan at any time by changing account settings. Your account remains open and you can continue to offer items on Amazon as an Individual Seller. You will not have access to Professional account benefits, such as bulk upload and order reports, seller customized shipping rates, and special listing features.

You will get paid directly into your bank account in INR. We will assist in currency conversion and ensure you get secure and timely payments.

If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.
Before you close your account permanently, please cancel and remove your listings and resolve all transactions.

You can use our Web-based interface to list products one at a time, or excel-based inventory files to list your products in bulk. The procedure and information required will vary depending on whether your products are already in the Amazon marketplace catalogue. Once you complete your registration for selling on Amazon, you will be guided on the steps needed to list your products.

Please note - Listing your products in Japanese is compulsory for selling on You can take help from professional service providers who can help in translations.

Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.

Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud

Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon. It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see. We have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by Amazon to measure your performance.

Fulfillment by Amazon

Fulfillment by Amazon (FBA) helps you increase your online sales by giving you access to Amazon’s world-class fulfillment resources, fast, free delivery options for your products, and trusted and acclaimed customer service. Simply send your products to an Amazon fulfillment center, and we’ll store your inventory, pack and ship your orders to your customers and provide customer service.
For sending your products to the Amazon Fulfillment Center, you can either choose Amazon’s FBA logistics program and let Amazon & its partners handle shipping, or use your own carrier.

If you are new to Selling on Amazon, you can sign up for an Amazon Merchant Account and integrate Fulfilment by Amazon during the registration process.

If you are already selling on Amazon, you can add Fulfilment by Amazon to your account by accepting the User Agreement for Fulfilment by Amazon. After that, please follow the instructions online to complete the simple enrolment process.

Amazon-fulfilled listings are displayed with the “Fulfilment by Amazon” logo, so customers know that packing, delivery, customer service and returns are all handled by Amazon.

For Fulfillment by Amazon (FBA) fee structure, please click here.

The following are the list of documents required to use FBA service -

For Individual : 
i) Voter's Identity Card
ii) Driving License
iii) Passport
iv) Bank Account Statement
v) Ration Card

For Company :
i) Telephone Bill
ii) PAN allotment number
iii) Certificate of incorporation
iv) Memorandum of Association
v) Articles of Association
vi) Power of Attorney granted to its managers, officers or employees to transact business on its behalf

For Partnership Firm :
i) Telephone bill in the name of firm/partners
ii) Registration certificate, if registered

Please note - You are requried to submit any two of the documents listed above.

Amazon Sponsored Products

Sponsored Products is an advertising program that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks on your ad, at which point the shopper is taken to the detail page where your offer is listed.

Sponsored Products gives you more control over product merchandising on Amazon. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this program only when an Amazon shopper clicks on your ad and is taken to the detail page where your offer is listed.

Your ads are eligible for display in a variety of ad placements on Amazon website and app including search page, detail page, and other locations across Amazon. 

No, your offer will have to win the Buy Box for your ad to be displayed

Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.

As a Seller on you can sell products in the following categories:

Additive Manufacturing
Amazon Device Accessories
Business, Industrial & Scientific Supplies
Car & Motorbike
Consumer Electronics
DIY & Tools
Food Service
Industrial Electrical Supplies
Industrial Tools & Instruments
Large Appliances
Lawn & Garden
Material Handling
Musical Instruments & DJ
Office Products
Pet Supplies
Sports & Outdoors
Toys & Games
Video Games
Video Games Consoles

For Approval* :

Certified Refurbished
Computer Accessories
Electronics Accessories
Health & Personal Care

* Some categories require approval before selling on

Amazon to enable sellers in Gujarat to go global

Ahmedabad, July 01, 2017: In line with its vision of transforming the way India buys & sells, Amazon is continuously working towards enabling sellers in Gujarat to leverage the growth of digital economy and expand their business globally through its Global Selling Program.  Amazon’s Global Selling Program enables easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers - to sell their products to millions of active consumers across ethnicities across international marketplaces. 

Amazon unveiled its Global Selling program in India in May 2015 in an attempt to provide transformative opportunities for Indian sellers and help them grow & scale internationally.  Currently, over 23,000 Indian manufacturers, sellers and exporters are using this platform to sell their offerings across ten international marketplaces. Under the program, Amazon provides the most comprehensive suite of services to sellers of all sizes to enable them to sell across the globe. These services have been created to meet their specific requirements at every stage of their business lifecycle. 

Gujarat is an important market for Amazon and the brand has been witnessing phenomenal growth in the number of sellers from Gujarat on its global selling platform. The ecommerce giant currently has over 1000 sellers from Gujarat selling their products globally and has witnessed over 500% increase in global seller base from Gujarat. Especially in apparel and home linen two of the most popular global selling categories, global sellers from Gujarat have seen close to 400% and over 900% growth in selection respectively. The e-commerce giant also recently conducted special workshops for SMBs in Ahmedabad and Surat on its Global Selling Program to help more sellers understand the nuances of the program and the immense potential that it offers for them to take their products across global marketplaces.

Talking about the Global Selling Program, Mr. Abhijit Kamra, Head - Global Selling, Amazon India, who was also a part of roundtable discussion at Textile India 2017, said “As part of our efforts to support the growth of Indian sellers in the emerging digital economy, we launched our Global Selling Program in India in 2015. This program helps Indian businesses take their ‘Made in India’ products to millions of active customers across the globe through 10 global Amazon marketplaces. We launched with a few hundred sellers in May 2015 and have over 23,000 sellers today from India selling over 65 million products. We see immense potential in Gujarat and look forward to enabling thousands of SMBs across the state to expand their business through our Global Selling Program.”
To smoothen the selling experience for SMBs, Amazon offers fulfilment services under the program that allows them to focus on the product and pricing, offers imaging and cataloguing support to sellers by getting their photo shoots done as per Amazon standards at nominal costs, provides access to third parties that can provide tax guidance services and other export related modalities by connecting them to concerned advisory agencies. Amazon also has supporting content on its website on different international tax and custom processes to help sellers understand the processes clearly.  

Furthermore, through its various spike sale events, Amazon provides a lucrative platform for Indian sellers to engage with global audiences. Whether it’s Prime Day, Black Friday, and Cyber Monday or a specifically curated Diwali Bazaar, Amazon enables thousands of sellers to delight global customers with wide selection, low prices and a reliable and trustworthy shopping experience.

To enable sellers familiarize themselves with the tastes & preferences of the local country and to launch relevant selection, Amazon’s global teams also help sellers understand the demand patterns in various countries. The team also gives guidance on how sellers can improve discoverability of their products on each marketplace. Some of this includes guidance on the type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.