Expand your business to Japan!

Go from local to global with Amazon Global Selling
Sell in UAE and Saudi Arabia with Amazon
Start selling on amazon.co.jp (Japan) and reach millions of new customers!

Why sell in Japan?

Amazon Global Selling enables ecommerce exports to gulf countries
Growing export trade
Japan is the world's third largest economy with higher GDP per capita than India. The exports from India to Japan were at $4.8 Billion (480 crores), as of 2019.
Amazon global selling enables you to sell in Dubai, Abu Dhabi and Saudi Arabia
Japan's top shopping destination
Amazon Japan is the country’s #1 eCommerce shopping destination.
Take part in holiday sales with Amazon global selling
Increase sale in global festive events
Participate in international sale events of Amazon Japan like Bonenkai season, Prime Day and Christmas.
Amazon global selling supports you with international shipping through FBA
Fulfilled by Amazon
With Amazon's fulfillment support, global selling is hassle-free. Send your products to our warehouse and Amazon will take care of everything from shipping to customer care.

Success story: A proud Indian seller with a global business

“We started selling on Amazon two and a half years ago. In the beginning, we used to be happy even if we sold one unit. And now, our company has steadily grown to 300 times of our initial size.
- Parisha Goenka, SVA Organics
Join Parisha and 70,000+ Indian global sellers.
Expand your business to Japan today.
Online Traffic
646 Million+
Monthly customer visits to Amazon Japan
Market Opportunity
$163 Billion+
eCommerce sales in Japan in 2019
Digital Shopping
71%
Of Japanese shoppers make purchases online
"We are going to use Amazon's global footprint to export $10 billion of 'Make in India' goods by the year 2025"
- Jeff Bezos
Founder & CEO, Amazon Inc.

Expert Guide: How to sell on Amazon Japan?

Find out the best ways to grow your business and acquire new customers in Japan through Amazon Global Selling.

Frequently Asked Questions

How can I register myself as a seller for Japan's Amazon marketplace?
If you are new to selling on Amazon,
  • Click on the register now
  • Fill the required details and click on submit button
If you are already selling on Amazon India,
  • Sign in With your seller central account
  • Click on sell global section
  • Choose the marketplace where you want to expand & register
What are the steps to sell in Japan?
In just 4 steps, you can become an Amazon seller in Japan.
  • Decide where and what to sell
  • Register a seller account and list your products.
  • Ship your goods and fulfill orders.
  • Manage your exports business, including customer support and returns.
What are the details required to register myself as an exporter for Japan through Amazon?
Amazon Global Selling has made exports easy for Indian MSMEs. To register as an exporter with Amazon Global Selling all you need is:
  • Email Id
  • Valid business address
  • Credit card with international transactions enabled
How much will it cost to sell in Japan?
Currently Amazon is charging JPY 4900 as monthly subscription fee for you to sell your products in Japan, along with additional selling fees.

The additional selling fee consists of a Referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur basis how you want to do your business.
Do I need an international bank account? Would the payment be made in foreign currency or INR?
You can use your Japanese bank account if you have it already or you can keep using your Indian bank account. Amazon converts JP¥ revenue to INR and credits the amount directly to your bank account.
I do not speak Japanese. Are there any language requirements for selling in Japan?
Amazon requires the listings and customer support (delivery and product related) be provided in the native language of the marketplace country, but you need not to worry, many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to selling on Amazon, then you can use Service Provider Network for listing and translation requirements.
What are the product categories that I can export via Amazon?
More than 25 categories are open for selling on Amazon marketplaces in Japan. Most products in these categories can be listed without specific permission from Amazon. Some categories have additional guidelines that sellers must follow.

Visit Seller Central help page to learn whether the product you wish to sell are in open categories or categories requiring approval. Review any category-specific requirements or guidelines and be sure you can meet those specifications, then you can initiate the approval process from the same page.
Start your export business with Amazon Global Selling
Sources:
1 https://www.indembassy-tokyo.gov.in/india_japan_economic_relations.html
2 https://databank.worldbank.org/data/download/GDP.pdf
3 https://www.statista.com/statistics/255857/internet-penetration-in-japan/

4 https://www.similarweb.com/website/amazon.co.jp/
5 https://www.trade.gov/market-intelligence/japan-growth-ecommerce
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