A unique program to grow your brands on Amazon

Are you a startup or an emerging brand?

If not, you can still register to sell on Amazon >

Program Benefits

Onboarding & Optimization Support

We understand the unique challenges faced by startups and emerging brands. As part of Amazon Launchpad, you will receive the following benefits for launching your product(s):

In-house Brand Consultants: To provide guidance and support to successfully launch your product(s) on Amazon.
A perfect launch checklist: To help ensure your product listings are informative, engaging, and calibrated to maximise your chances of conversion.
Access to a Sponsored Products advisor: To help you craft and optimise your advertising strategy on Amazon

Launch Marketing Package

Once your listings have been optimized and the perfect launch checklist criteria are met, your products are eligible for the Amazon Launchpad Marketing Package to improve discoverability. The package includes:

Placement on Amazon Launchpad home page: Your product(s) will be included in a "New Releases" placement on the Amazon Launchpad home page.
Placement on Amazon Launchpad category page: Your product(s) will receive placement on a featured Amazon Launchpad category page (e.g. Gadgets, Home etc.).
Placement on New Releases category page: Your product(s) will receive placement on the Amazon Launchpad New Releases page.
Email & Notifications: Amazon shoppers will be sent emails and notifications of the selection on Amazon Launchpad that includes your product(s), during your Amazon Launch Marketing campaign.
Eligibility for inclusion in ongoing thematic campaigns: Run exclusively for the Amazon Launchpad brands in addition to the marketing support during Amazon marketplace events.

Business Insights

Amazon Launchpad provides you with business insights that will help you identify whitespaces, decide on product benefits and optimize your marketing mix. As part of Amazon Launchpad, you are eligible for:

Access to a self-service Business Insights Suite: Comprising reports based on our market intelligence.
High Value Business Advisory: To optimize your business strategy with inputs on events, portfolio management and more.

Ongoing Opportunities

Ongoing opportunities are available throughout the year for all of our eligible brands, including:

Placement in corporate Amazon events: Events occur throughout the year and include Great Indian Festival sales, Prime Day, Small Business Day and more.
Amazon PR support: Amazon Launchpad products may be included and/or featured in Amazon PR events during the year.
Work with different teams across Amazon: Amazon Launchpad members can collaborate with a number of Amazon teams to help grow their business.
Additional perks and benefits: All members have access to additional discounts, credits, and more benefits. Details will be communicated after program registration.

Startup India

Startup India is a flagship initiative of the Government of India, intended to build a string eco-system for nurturing innovation and Startups in the country that will drive sustainable economic growth and generate large scale employment opportunities. The Government through this initiative aims to empower Startups to grow through innovation and design.

Knowledge Bank

Utilize our knowledge resources for investor engagement, to understand how to set up a business in India, Company registration, Innovation & business, etc.

Learn & Development

Enroll in the different courses to enhance your entrepreneurial skills such as Amazon Web Services, android programming, Supply chain analysis, etc.

Tools & Templates

When you choose to sell with Fulfillment by Amazon (FBA), you don't need to worry about packaging. Once you have sent your product to an Amazon Fulfillment Center, where we will store, pack and ship your product for you, whenever your receive an order. So avoid the hassle of packing yourself and choose FBA

Easy Ship & Self-Ship Sellers

Whether you use Amazon's delivery service (Easy Ship) or ship through 3rd party carriers, you can purchase Amazon packaging material to wrap your products. Choose from polybags, corrugated boxes and Amazon sealing tape based on your packaging needs.
(You can also use your own packaging material).

Market research

Get access to a vast collection of research documents in the fields of the startup ecosystem, namely, investment, Fintech, Internet of things, etc.

Know More

Our Global Network

We’re proud to work with a growing list of startup ecosystem partners including venture capitalists, accelerators, incubators and crowdfunding platforms to help us identify new, inspired, and cutting-edge products for the world to discover...