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A unique program to grow your brands on Amazon

Frequently Asked Questions (FAQ)

About the Program
Who is eligible to participate in the Amazon Launchpad program?
Amazon Launchpad requires startups & emerging Brands to have a market ready, consumer facing, physical product(s) available to ship now or within 30 days. We are primarily considering startups & emerging brands funded or supported by our collaborators, crowdfunding platforms, venture capital firms and startup accelerators. If your startup or brand is unfunded or supported by a company that is currently outside of our collaborators, we will evaluate your application on a case-by-case basis. We welcome applications from all entrepreneurs and emerging brand owners with a unique product to sell on Amazon.in.
How are Amazon Launchpad brands treated differently than other Amazon sellers?
We appreciate that startups & emerging Brands have different needs from that of more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically availed by more established Amazon sellers, from day one. We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our program storefront to ensure they are discoverable to our customers. We will also provide you with access to powerful business insights with our market intelligence. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits
How much does it cost to participate?
Startups & emerging brands joining the Amazon Launchpad program will pay an applicable program participation fee in addition to the standard referral fee.
How can Amazon Launchpad help me introduce my products in Global marketplaces?
When you’re ready to scale your business outside of India, we can leverage Amazon’s presence in marketplaces around the world to help you establish international distribution, subject to regulatory and Amazon policy compliance.
Can existing brands participate?
Yes, existing brands who meet our program criteria can be considered for participation in Amazon Launchpad. Complete our program application form and we will get back to you within two weeks.
Does Amazon Launchpad guarantee any sales increase to us?
No. We cannot guarantee any sales increase. However we can provide relevant inputs/insights and guide you to maintain operational excellence that might help you grow on the platform.
Get started on Amazon Launchpad