Why become a Prime seller?

Prime member base in India has grown faster than any other country since launch in Jul’ 2016. During Prime Day 2019, Prime customers bought unique selection from thousands of small sellers who saw 67% increase in their sales. Prime customers also shop all year round. It is a great opportunity to make your products discoverable to Prime members and drive value for your business.
Here's how you can prepare to make the most of being a Prime seller:
Stock your products for prime day
Make sure your top products are in stock
Earn Prime badge with FBA
Inbound your products to Fulfillment Centers closer to Prime customers
Create custom coupons with Prime
Create coupons & deals to delight customers
Win Buybox with Prime
Price competitively to increase your chances to win the buybox
Registered Amazon Seller? Start preparing your Prime selection

What is Amazon Prime Day?

Prime Day is one of Amazon's big shopping events of the year and an opportunity for sellers to connect with lakhs of Prime members across the country. On this day, Prime customers get exclusive access to discounts on many product categories listed exclusively by our Prime Sellers.

So, what are you waiting for? Choose Fulfillment by Amazon (FBA), send your products to our Amazon FC (fulfillment center) so you can cater to eligible customers on Prime Day 2020 and beyond.
Become a Prime seller

How can you become a Prime seller?

One of three ways:
Get Prime with FBA
Fulfillment by Amazon (FBA)
FBA is a logistics and fulfillment service offered by Amazon in which Amazon picks, packs and delivers your goods to the customer. When you choose FBA, your products become eligible for Prime. We currently have a special offer of 3 months/100 units fee waviers for first time users of FBA
Seller Flex
Local Shops on Amazon
If you own a store or business and can deliver to nearby pincodes quickly (same day/next day) using either your own associates or a third party carrier, then you can sign up for Local Shops on Amazon. This can enable the Prime badge for your nearby pincode.
Seller Fulfilled Prime
Seller Flex
Seller Flex provides you with all the benefits of FBA from the convenience of your warehouse location. This program allows you to sell products with Prime and FBA badge while enabling higher selection and giving one-day/two-day delivery promise to the customers.
(Seller Central Sign In Required)

Read more on how to make the most out of Prime Day 2020

This is the perfect time to register yourself as a prime seller and enjoy the benefits of Amazon Prime.
Don't forget to include these tips in your checklist in order to harness the Prime Day 2020 sale to its fullest.
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