Why become a Prime seller?

Prime member base in India has grown faster than any other country since launch in Jul’ 2016. During Prime Day 2019, Prime customers bought unique selection from thousands of small sellers who saw 67% increase in their sales. Prime customers also shop all year round. It is a great opportunity to make your products discoverable to Prime members and drive value for your business.
Here's how you can prepare to make the most of being a Prime seller:

Make sure your top products are in stock

Inbound your products to Fulfillment Centers closer to Prime customers

Create coupons & deals to delight customers

Price competitively to increase your chances to win the buybox

Registered Amazon Seller? Start preparing your Prime selection

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What is Amazon Prime Day?

Prime Day is one of Amazon's big shopping events of the year and an opportunity for sellers to connect with lakhs of Prime members across the country. On this day, Prime customers get exclusive access to discounts on many product categories listed exclusively by our Prime Sellers.

So, what are you waiting for? Choose Fulfillment by Amazon (FBA), send your products to our Amazon FC (fulfillment center) so you can cater to eligible customers on Prime Day 2020 and beyond.

How can you become a Prime seller?

One of three ways:

Fulfillment by Amazon (FBA)

FBA is a logistics and fulfillment service offered by Amazon in which Amazon picks, packs and delivers your goods to the customer. When you choose FBA, your products become eligible for Prime. We currently have a special offer of 3 months/100 units fee waviers for first time users of FBA

Try FBA for Free >

Local Shops on Amazon

If you own a store or business and can deliver to nearby pincodes quickly (same day/next day) using either your own associates or a third party carrier, then you can sign up for Local Shops on Amazon. This can enable the Prime badge for your nearby pincode.

Find out more about Local Shops >

Seller Flex

Seller Flex provides you with all the benefits of FBA from the convenience of your warehouse location. This program allows you to sell products with Prime and FBA badge while enabling higher selection and giving one-day/two-day delivery promise to the customers.

Learn more about Seller Flex >

(Seller Central Sign In Required)