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Use Amazon Sponsored Products

Frequently Asked Questions (FAQ)

What is Sponsored Products?
Sponsored Products is an advertising program that helps you promote the products you list on You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks on your ad, at which point the shopper is taken to the detail page where your offer is listed.
Why should I use Sponsored Products?
Sponsored Products gives you more control over product merchandising on Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this program only when an Amazon shopper clicks on your ad and is taken to the detail page where your offer is listed.
Where will my ads be displayed?
Your ads are eligible for display in a variety of ad placements on Amazon India website and app including search page, detail page, and other locations across Amazon.
In what categories can I advertise my products?
Baby, Beauty, Car & Motorbike, Computers & Accessories, DIY & Tools, Electronics & Photo, Film & TV, Garden & Outdoors, Jewellery, Kitchen & Home, Large Appliances, Lighting, Music, Grocery, Apparel, Health & Personal Care Musical Instruments & DJ, PC & Video Games, Pet Supplies, Shoes & Accessories, Software, Sports & Outdoors, Stationery & Office Supplies, Toys & Games, VHS and Watches.
Will you display my ad if my offer listed on the detail page is not in the Buy Box?
No, your offer will have to win the Buy Box for your ad to be displayed
How much does it cost?
Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.
How do I pay for my Sponsored Products?
Today, Sponsored Products is a pre-paid service. To enable your ads on Sponsored Products you need to pay in advance and your advertising spends will be debited from your advanced paid amount. To make a pre-payment, please click here
Can my FBA products be delivered to addresses outside of India?
With Fulfillment by Amazon, (FBA) you store your products in Amazon’s warehouse, and we pack and deliver the orders to customers, provide customer service and handle returns.
When do I get charged?
You are charged only when a shopper clicks your ad.
How does the daily budget work?
You need to set a daily budget for each campaign for your ads to be displayed. The amount you enter is the average daily amount you are willing to spend over a calendar month. For example, if you set your daily budget at ₹ 100, you may receive up to ₹3,100 worth of clicks in that calendar month (assuming a full 31 day month). At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is ₹100 and you receive ₹50 worth of clicks on the 1st day of the month, you may receive up to ₹150 worth of clicks on the 2nd of the month. This would bring your total spend over 2 days to ₹200, which is in line with your daily budget.
Creating Ads
How do I create ads for my products?
With Sponsored Products you select the products you want to advertise from your existing listings on You then assign keywords to those products and set your cost-per-click bid. You will organize your ads into campaigns using Campaign Manager on the ‘Advertising’ tab in Seller Central. Campaigns allow you to track your results at the level of granularity that makes the most sense for your business.
How should I select which product listings to advertise?
Select the products that you want to promote on These may be products where you have a special offer or products that you want to display when shoppers search for a particular keyword.
What is the landing page for my ads?
When shoppers click on your ad they will be taken to the Amazon detail page for the product that you are advertising.
If I advertise my product listing does that mean I automatically win the Buy Box?
No. Your ad is only eligible for display if your offer is already listed on the detail page in the Buy Box.
What products are not eligible for advertisement?
At this time we do not support adult products, used products, refurbished products, Books, Classical, Kindle Store and MP3 Music, alcohol and alcohol related products, drugs and drugs paraphernalia, weapons or any product which may be construed as “arms” under applicable laws, Pre Natal gender determination product, Human Parts & burial Artifacts, Infant milk substitutes, feeding bottles or infant bottles or infant food, Insecticides, Stolen Property & Lock Picking Devices, Surveillance Equipment, Tobacco & Tobacco-Related Products and Items not intended for distribution within India
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